Rachel Matts is an award-winning graphic designer and creative director based in New York City. She is particularly interested in designing systems so that they are accessible and visually compelling—whether it’s a brand, a campaign, a digital experience, a packaging suite, a toolkit, or something entirely new. She has worked with clients like AIGA, Design Trust for Public Space, e.l.f. Cosmetics, Google, Heineken, MoMA, Plum Organics, TED, Uncommon Goods, and W. W. Norton & Company. Rachel received her BFA from The Cooper Union in 2009. She previously worked at Ogilvy & Mather, Number 17, Johnson & Johnson Design, The School of Visual Arts, and Kiss Me I’m Polish. Since 2018, Rachel has worked at Madwell, a multidisciplinary agency (that’s not really an agency) in Bushwick, Brooklyn. She has taught Graphic Design at her alma mater since 2021. One of her proudest achievements is being described as “a purple-haired Leslie Knope.”