Artificial Typography: Physical manifestation of a deeply digital process

Monday, March 20, 2023, 6:30 - 8:30pm

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Artificial Typography

What if Noguchi sculpted the letter N? Or Hilma af Klint painted her own initial? As part of the Herb Lubalin Lecture Series, Andrea Trabucco-Campos and Martín Azambuja speak about a limited edition book that is an unexpected A to Z in typography and the history of art, imagined by an AI. A visual journey of a conversation with cutting-edge AI engine, MidJourney. Letterforms were generated as if the artist themselves had done it, and re-imagining what a letterform can be in the process. Their role as designers shifted from creator to curator and provoker through language.

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Andrea Trabucco-Campos is a Colombian-Italian designer and creative director at Gretel. He is a designer focused on brand identity, type design, editorial, and interaction design. His work considers the tension between digital and material and how things are informed by physical matter (ink, paper, wood, etc), and vice versa.

Martín Azambuja is a Uruguayan Senior Designer at PORTO-ROCHA. He is a graphic designer and Illustrator working mostly on Visual Identity and Editorial Illustration.

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