Gustavo Soares

Instructor, Continuing Education

Gustavo Soares works as a type, typography and information design specialist. His background in magazine design set out his interest in type and information architecture, both pursued further with two masters degrees: MA Information Design awarded by the University of Reading, UK; and MA Type and Media, awarded by the Royal Academy of Arts (KABK), NL.

In those years Gustavo learned to constantly reflect on practice, model what works and define effective workflows. His expertise found fertile grounds in extensive temporary and permanent wayfinding. Gustavo has worked as design lead or external consultant for projects like FIFA 2014 World Cup, Rio 2016 Olympic Games, Walk Rio and International Airports and Hospitals in Brazil.

By having designed and published retail and custom fonts, he has an in-depth understanding of how type works. His productivity workflows always explore and take into consideration refined hierarchies and micro-typography.

Gustavo has been Member of the Jury for two editions of the Bienal Tipo Latinos (2014, 2016) and hundreds of designers have attended his workshops in Brazil, Mexico and Chile. Currently, Gustavo is the Wayfinding Lead for Lima 2019 Pan-American Games.

  • Founded by inventor, industrialist and philanthropist Peter Cooper in 1859, The Cooper Union for the Advancement of Science and Art offers education in art, architecture and engineering, as well as courses in the humanities and social sciences.

  • “My feelings, my desires, my hopes, embrace humanity throughout the world,” Peter Cooper proclaimed in a speech in 1853. He looked forward to a time when, “knowledge shall cover the earth as waters cover the great deep.”

  • From its beginnings, Cooper Union was a unique institution, dedicated to founder Peter Cooper's proposition that education is the key not only to personal prosperity but to civic virtue and harmony.

  • Peter Cooper wanted his graduates to acquire the technical mastery and entrepreneurial skills, enrich their intellects and spark their creativity, and develop a sense of social justice that would translate into action.