Branding with Type

Branding Type

Cost: $245.00

Instructor(s): Ellen Lupton

1 In-Person Sessions (Important: please read policies below) 

Sunday, June 19, 022

10:00 am to 5:00 pm

LOCATION: Cooper Union Campus

REGISTER ONLINE

IMPORTANT: to participate in classes on campus

  • Please be prepared to arrive up to 30 minutes early on the first class to present proof of vaccination, booster and a state issued picture ID in the lobby of 41 Cooper Square.
  • You must wear a mask at all times inside the school.
  • A school ID will be issued so you can enter all subsequent weeks by showing it to the guards. A photo will be taken on the first evening of your class for the ID card.
  • Unvaccinated individuals will not be allowed access to campus buildings. 
  • If you are not able to arrive up to 30 minutes before class on the first session or within 1 hour of the start of the first class session, please request to withdraw from class by email. Policies apply. 

Typographics “in-person” attendees can receive a 10% discount on this workshop. Look for the discount code on the ticket confirmation from Eventbrite.

Use your senses to develop a visual system for your own highly personal line of ice cream. Create a menu of visual elements and apply them to a unique product family. Use typography, color, and graphic elements to express sensory delight and explore personal culinary themes (heritage, nostalgia, health, futurism, feminism—you name it). Use this one-day workshop to spark your creativity, find new inspiration, and create a chill portfolio piece. Participants receive copies of Ellen Lupton’s latest book from Cooper Hewitt, Smithsonian Design Museum, Design Is Storytelling.

This class is created for designers and students with a grasp of the basics and a desire to flex (or loosen up) their typographic muscles. We will be working in Adobe InDesign and/or Illustrator; a laptop and a recent version of one or both applications is required. Access to Adobe Fonts is strongly suggested.

Course Code: BT22

  • Founded by inventor, industrialist and philanthropist Peter Cooper in 1859, The Cooper Union for the Advancement of Science and Art offers education in art, architecture and engineering, as well as courses in the humanities and social sciences.

  • “My feelings, my desires, my hopes, embrace humanity throughout the world,” Peter Cooper proclaimed in a speech in 1853. He looked forward to a time when, “knowledge shall cover the earth as waters cover the great deep.”

  • From its beginnings, Cooper Union was a unique institution, dedicated to founder Peter Cooper's proposition that education is the key not only to personal prosperity but to civic virtue and harmony.

  • Peter Cooper wanted his graduates to acquire the technical mastery and entrepreneurial skills, enrich their intellects and spark their creativity, and develop a sense of social justice that would translate into action.