Mapping Graphic Design History in Switzerland

Wednesday, February 15, 2017, 6 - 8pm

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'Mapping Graphic Design History in Switzerland' book jacket

The Herb Lubalin Study Center of Design and Typography and swissnex present a book talk and panel featuring Robert Lzicar and Davide Fornari, co-editors of Mapping Graphic Design History in Switzerland. This event is free and open to the public. RSVP requested.

Intro: Alexander Tochilovsky, Associate Professor at The Cooper Union and Curator at the Herb Lubalin Study Center of Design and Typography

Moderators: Robert Lzicar & Davide Fornari, co-editors of MGDH Switzerland


  • Juliette Cezzar, Assistant Professor of Communication Design at the New School’s Parsons School of Design
  • Lucille Tenazas, Founder and Principal of Tenazas Design, Associate Dean of AMT & Henry Wolf and Professor of Communication Design at the New School’s Parsons School of Design
  • James Goggin, Assistant Professor of Graphic Design at the Rhode Island School of Design

Mapping Graphic Design History in Switzerland features eleven selected essays on the mediation and consumption of graphic design artifacts and processes by authors from the German, French, and Italian-speaking areas of Switzerland. Published by Triest Verlag, the book discusses theoretical and methodological approaches for historical research on graphic design, helps to establish graphic design history as an academic field in Switzerland, as well as to make this discourse accessible to researchers and professional graphic designers in Switzerland and abroad. 

Davide Fornari is associate professor at ECAL University of Art and Design in Lausanne, where he leads the research and development sector. He has previously been teacher and researcher at SUPSI University of Applied Sciences and Arts of Southern Switzerland. He holds a Ph.D. in Design Sciences from the School of Doctorate Studies, University Iuav of Venice.

Robert Lzicar is a communication designer, professor and researcher. He is based at the Bern University of the Arts, where he directs the MA Communication Design course, researches at the Department of R+D Communication Design, and teaches design history. He earned a Master of Arts in Research on the Arts at the University of Bern, and is a Ph.D. candidate at the Graduate School of the Arts, Bern.



Located in the Frederick P. Rose Auditorium, at 41 Cooper Square (on Third Avenue between 6th and 7th Streets)

  • Founded by inventor, industrialist and philanthropist Peter Cooper in 1859, The Cooper Union for the Advancement of Science and Art offers education in art, architecture and engineering, as well as courses in the humanities and social sciences.

  • “My feelings, my desires, my hopes, embrace humanity throughout the world,” Peter Cooper proclaimed in a speech in 1853. He looked forward to a time when, “knowledge shall cover the earth as waters cover the great deep.”

  • From its beginnings, Cooper Union was a unique institution, dedicated to founder Peter Cooper's proposition that education is the key not only to personal prosperity but to civic virtue and harmony.

  • Peter Cooper wanted his graduates to acquire the technical mastery and entrepreneurial skills, enrich their intellects and spark their creativity, and develop a sense of social justice that would translate into action.