Developing a physical product for the market is a complicated and exciting process that requires expertise in design, engineering, business, and marketing. As part of this course, students will choose and research a market segment, create an innovation for that market, and develop that innovation into a manufacturable product. Along the way they will constantly test and validate their product’s functionality and marketability. Ultimately the students will develop a functional prototype and product launch strategy, which will include a brand identity, marketing campaign and a viable product channel. At the end of the semester students will present a physical prototype and comprehensive product display as part of the end of the year show and develop a portfolio of their product development process.