As part of Type@Cooper's Herb Lubalin Lecture Series, Yuri Gordon will demonstrate that all typefaces are really just one typeface. He'll also talk about spaces where typography turns into poetry and text into a painting. He’ll reminisce about the times that projects for glossy magazines like Esquire and Harper’s Bazaar morphed into typographic experiments. He’ll show literary maps of Moscow and St. Petersburg that you can find in homes from Melbourne to New York. He may even show a secret typeface that transforms into water.

Registration is required for this free program.

I — — o Gordon — a man from another planet. He’s not on TickTock, doesn’t watch TV shows, doesn’t listen to music, and considers himself an avatar for a poet. He’s designed hundreds of typefaces but is not a typeface designer. He wrote the “Book of Letters From Аа to Яя” — the first ever book about the anatomy of the Cyrillic alphabet — in order to really understand the alphabet. He invented the best software for making letters (unfinished as of yet). He coined several important typographic terms that are not yet in the English language. For the last 10 years he’s been making literary maps of cities, each more elaborate than the last.