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Alexander Tochilovsky Decodes the "Secret Language of Signs"

POSTED ON: August 26, 2015

Alexander Tochilovsky A'00, curator of the Herb Lubalin Study Center of Design and Typography occasionally gives walking tours focused on the signage of Brooklyn neighborhoods. A recent walk through Fort Greene has been captured on video by Quartz, the digital business news outlet. In it he explains why the letters on certain signs have the shape they do and why some buildings have names.

"I see letters every where. It's something I'm always drawn to," Tochilovsky says in the video. "It sounds hokey but it's a way for me to touch history."

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