Giorgia Lupi who uses data to tell human stories gives a free public talk as part of the Herb Lubalin Lecture Series. Lupi's practice centers people, recognizing that even the most technical datasets are rooted in human stories, actions, and decisions. In this talk, she shares her process for communicating data through designs that embrace context, qualitative narratives, and even imperfections or missing information. By highlighting these uncountable details, data becomes something that helps us learn about ourselves. Lupi believes that data, when humanized, deepens connections to our lives and communities as a material for telling stories that represent real life.

Registration is required here.

Giorgia Lupi is an award-winning information designer and a partner at the international design consultancy, Pentagram. Her work synthesizes data and storytelling in innovative ways to create unique and singular brand expressions for clients such as Google, IBM, Gates Foundation, and the New York Times. Her vibrant and inspiring design work empowers leading global organizations to achieve their mission through data-driven storytelling, and reflects her belief that data has the capacity to make us all more human—advancing our intelligence, engagement, and delight. One of the most lauded designers of her generation and a prominent voice in data design, Lupi received the National Design Award in 2022 and the Compasso d’Oro in 2025 for her visual op-ed in the New York Times.