Author Talk by B. Alexandra Szerlip

Wednesday, April 26, 2017, 7:00pm - 8:00pm

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Photo of B. Alexandra Szerlip by Adam Keker

B. Alexandra Szerlip gives a free, public talk about her new book, The Man Who Designed the Future: Norman Bel Geddes and the Invention of Twentieth-Century America (Melville House).

A ninth-grade dropout who found himself at the center of the worlds of industry, advertising, theater, and even gaming, Norman Bel Geddes designed everything from the first all-weather stadium, to Manhattan’s most exclusive nightclub, to Futurama, the prescient 1939 exhibit that envisioned how America would look in the not-too-distant sixties.

In The Man Who Designed the Future, B. Alexandra Szerlip reveals precisely how central Bel Geddes was to the history of American innovation. He presided over a moment in which theater became immersive, function merged with form, and people became consumers. A polymath with humble Midwestern origins, Bel Geddes’s visionary career would launch him into social circles with the Algonquin roundtable members, stars of stage and screen, and titans of industry.

B. Alexandra Szerlip was a two-time National Endowment for the Arts Writing Fellow, a Yaddo fellow, and runner-up for London’s Lothian Prize for a first biography-in progress. She has contributed to The Paris Review Daily and The Believer, among other publications, and has worked in professional theater, as a book editor, sculptor and graphic designer. Raised on the East Coast, she lives in San Francisco.

Located in The Frederick P. Rose Auditorium, at 41 Cooper Square (on Third Avenue between 6th and 7th Streets)

  • Founded by inventor, industrialist and philanthropist Peter Cooper in 1859, The Cooper Union for the Advancement of Science and Art offers education in art, architecture and engineering, as well as courses in the humanities and social sciences.

  • “My feelings, my desires, my hopes, embrace humanity throughout the world,” Peter Cooper proclaimed in a speech in 1853. He looked forward to a time when, “knowledge shall cover the earth as waters cover the great deep.”

  • From its beginnings, Cooper Union was a unique institution, dedicated to founder Peter Cooper's proposition that education is the key not only to personal prosperity but to civic virtue and harmony.

  • Peter Cooper wanted his graduates to acquire the technical mastery and entrepreneurial skills, enrich their intellects and spark their creativity, and develop a sense of social justice that would translate into action.