100 Days of Herb Lubalin

March 27, 2018

Herb Lubalin. Photo courtesy the Lubalin family

To mark the centenary of its legendary namesake, the graphic designer Herb Lubalin A'39, The Herb Lubalin Study Center of Design and Typography launched Lubalin100.com on March 17th, what would have been Lubalin’s 100th birthday.  For 100 consecutive days, the site posts new content daily to honor the innovative designer and showcase his impact on the fields of graphic design, typography, and art direction.

Since its launch, the site has garnered national and international media attention in graphic design press like AIGA Eye on Design and Frizzifrizzi and Lubalin Center curator Alexander Tochilovsky has been interviewed by Quartz, Hyperallergic, and It’s Nice That.

“The project is akin to an advent calendar, and will allow us to tell a richer story about Herb Lubalin as an individual, to help the public see beyond the surface of his design work and understand the essence of his ingenuity,” says Tochilovsky, who also created Lubalin100.com.

  • Founded by inventor, industrialist and philanthropist Peter Cooper in 1859, The Cooper Union for the Advancement of Science and Art offers education in art, architecture and engineering, as well as courses in the humanities and social sciences.

  • “My feelings, my desires, my hopes, embrace humanity throughout the world,” Peter Cooper proclaimed in a speech in 1853. He looked forward to a time when, “knowledge shall cover the earth as waters cover the great deep.”

  • From its beginnings, Cooper Union was a unique institution, dedicated to founder Peter Cooper's proposition that education is the key not only to personal prosperity but to civic virtue and harmony.

  • Peter Cooper wanted his graduates to acquire the technical mastery and entrepreneurial skills, enrich their intellects and spark their creativity, and develop a sense of social justice that would translate into action.