Choosing the Right Typeface

Choosing the Right Typeface with Tida Tep and Fred Shallcrass

Choosing the Right Typeface with Tida Tep and Fred Shallcrass

Cost: $485.00

Saturday & Sunday, March 14 & 15, 10:00 AM – 5:00 PM

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With so many fonts available today, it can be overwhelming, time-consuming and confusing to find the right typeface. It's important that designers have the skills to critically evaluate a typeface's appropriateness and it’s performance in different contexts. Besides aesthetics and specific usages, designers must often consider language support, legibility, financing and logistics when choosing fonts. 

Through a series of lectures, discussions and exercises students learn to evaluate the strengths and weaknesses of fonts. They'll learn about how technology and culture has changed the way we interact with fonts. With an understanding of today's best practices, students will gain confidence to make better informed decisions. 

Students should come with a basic understanding of graphic design concepts and competency in Adobe InDesign. Working experience as a graphic designer is useful but not essential to benefit from this workshop.

Required Materials

  • Laptop with Adobe Creative Cloud installed

Registration for this workshop opens on January 8th. 

Course Code: TFD65

Instructor(s): Tida Tep, Fred Shallcrass

  • Founded by inventor, industrialist and philanthropist Peter Cooper in 1859, The Cooper Union for the Advancement of Science and Art offers education in art, architecture and engineering, as well as courses in the humanities and social sciences.

  • “My feelings, my desires, my hopes, embrace humanity throughout the world,” Peter Cooper proclaimed in a speech in 1853. He looked forward to a time when, “knowledge shall cover the earth as waters cover the great deep.”

  • From its beginnings, Cooper Union was a unique institution, dedicated to founder Peter Cooper's proposition that education is the key not only to personal prosperity but to civic virtue and harmony.

  • Peter Cooper wanted his graduates to acquire the technical mastery and entrepreneurial skills, enrich their intellects and spark their creativity, and develop a sense of social justice that would translate into action.