MAGFLOW with Gustavo Soares

MAGFLOW with Gustavo Soares

Cost: $245.00

Mon., Jun. 22 – Mon., Jun. 22, 2020
10:00AM – 5:00PM 
tuition: $ 245 
location: Online 


Magazines are rich typographic environments with intricate hierarchies and endless micro-typography. It sounds and feels great until copy won't stop changing and teams become minimal. MagFlow is a six-hour workshop that will give you the techniques and strategies to tackle challenging editorial scenarios straightaway. We will use a combination of Character, Paragraph, Nested, Grep and Object Styles to produce resilient templates regardless of the complexity of your typographic decisions or the size of your team.

We will start off by learning how to chain styles and apply them sequentially, both to format boxes with a single click and to format specific hierarchies. Next, we will learn how to build rules to implement micro-typography automatically. This will involve an introduction to Grep Styles with practical examples that you can apply to your projects right after the workshop.

With all this knowledge in hand, we will format a four-page article, with all hierarchical elements and micro-typography in a couple of minutes. The resulting template is naturally ready for InCopy integration if this is your case. Flexibility is the keyword of this workflow as the solutions built for the article could be used in other parts of the magazine.

The workflow is based in Word and InDesign, so you need to have both installed. Latest versions are preferred, but Word 2010+ and InDesign CS6+ will do fine. The workshop is online and very hands on, so it is recommended that you use two screens: one to watch, other to work. Mac and PC friendly.

Course Code: Magflow

Instructor(s): Gustavo Soares

  • Founded by inventor, industrialist and philanthropist Peter Cooper in 1859, The Cooper Union for the Advancement of Science and Art offers education in art, architecture and engineering, as well as courses in the humanities and social sciences.

  • “My feelings, my desires, my hopes, embrace humanity throughout the world,” Peter Cooper proclaimed in a speech in 1853. He looked forward to a time when, “knowledge shall cover the earth as waters cover the great deep.”

  • From its beginnings, Cooper Union was a unique institution, dedicated to founder Peter Cooper's proposition that education is the key not only to personal prosperity but to civic virtue and harmony.

  • Peter Cooper wanted his graduates to acquire the technical mastery and entrepreneurial skills, enrich their intellects and spark their creativity, and develop a sense of social justice that would translate into action.