Branding for Food and More

Branding for Food and More with Douglas Riccardi

Branding for Food and More with Douglas Riccardi

Cost: $600.00

Mon., Jun. 15 – Mon., Jul. 13, 2020
6:30PM – 8:30PM 
tuition: $ 600 
location: Online 


Through a focused exercise of restaurant branding, Douglas Riccardi will guide participants through a general approach to branding that can be applied to diverse projects and many client types. In this intensive workshop, participants will work on a project of their choice — developing a concept, analyzing competition, devising an identity and palette of brand assets, and applying these to appropriate collateral materials. Students will also hear best practices and insights gathered through the instructor's many years of work in this field.

This class will meet virtually for 5 Monday nights beginning at 6:30 EST from June 15 to July 13. The format will be a combination of lectures by the instructor, group critiques and discussion, and individual meetings (both during and outside of scheduled class time). Class size will be limited to 16 to allow for plenty of individual feedback. 

Required Materials

  • Laptop with drawing software installed, i.e. Adobe Illustrator
  • reliable internet connection

Class size is limited to 16 

Course Code: Food01

  • Founded by inventor, industrialist and philanthropist Peter Cooper in 1859, The Cooper Union for the Advancement of Science and Art offers education in art, architecture and engineering, as well as courses in the humanities and social sciences.

  • “My feelings, my desires, my hopes, embrace humanity throughout the world,” Peter Cooper proclaimed in a speech in 1853. He looked forward to a time when, “knowledge shall cover the earth as waters cover the great deep.”

  • From its beginnings, Cooper Union was a unique institution, dedicated to founder Peter Cooper's proposition that education is the key not only to personal prosperity but to civic virtue and harmony.

  • Peter Cooper wanted his graduates to acquire the technical mastery and entrepreneurial skills, enrich their intellects and spark their creativity, and develop a sense of social justice that would translate into action.