Script Logos and Wordmarks
It’s crucial for logos to project a unique identity, particularly in today’s competitive marketplace. Script lettering styles offer a diverse range of options for creating marks that are distinctly individual—from elegant to easy-going, or spirited to stylish. In this workshop, participants will learn how to build on a variety of versatile script styles that are especially suited for drawing one-of-a-kind logos and wordmarks.
Students will begin by learning a simple yet adaptable foundational model, concentrating on the proper shape, construction, proportion, and connection of script letterforms. Mono-weight and variable-contrast versions will then be explored, with a focus on the particular advantages —and challenges— that each presents. Finally, students will learn how to effectively modify, compose, and implement the various script styles in different environments. The goal will be to create carefully-crafted marks that demonstrate sufficient restraint for broad application, yet express the necessary personality to engage consumers.
This hands-on workshop will be centered around manual pencil-drawing techniques, and is open to students of all skill levels. Instruction will be accomplished by means of informative handouts, helpful reference material, skill-building exercises, drawing demonstrations, illustrated presentations, and one-on-one guidance.
Meets: Saturday, Sunday 10:00 am. -05:00 pm.
- Required Materials
- No.2 pencils (conventional or mechanical)
- Pencil sharpener (if applicable)
- Erasers (conventional and kneaded)
- Pad of tracing paper (9″×12″ pad is recommended)
- Pad of quadrille 4×4 grid/graph paper (9″×12″ pad, 4 squares per linear inch is recommended) 12 inch ruler
- Sharpie® Fine and Extra Fine markers
- White-out correction fluid pen
- Adhesive tape (for posting sketches)
Students MUST enroll 5 business days prior to the course start date. Registration for this workshop will open September 5, 2018. Early bird special: the registration fee will be waved until Friday, September 14th. The final day to register is Oct. 5th., students enrolling after this date will pay a $15 late fee.
Course Code: 180278
Instructor(s): Ken Barber