Branding with Type Workshop

Branding with Type Workshop with Ellen Lupton

Branding with Type Workshop with Ellen Lupton

Cost: $285.00

Sun., Jun. 21 – Sun., Jun. 21, 2020
10:00AM – 6:00PM 
tuition: $ 285 
location: Online 


Use your senses as inspiration for a typographic brand. You will develop a branding system for own line of ice cream concoctions. Create a menu of visual elements and apply them to a unique product line. Use typography, color, and graphic elements to express a range of sensory experiences (taste, texture, aroma, temperature, crunch, etc). Co-sponsored with Cooper Hewitt, Smithsonian Design Museum, this workshop draws inspiration from the exhibition The Senses: Design Beyond Vision, on view at the museum through October 28, 2018. This one-day course is a great way to spark your creativity, find new inspiration, and create a chill portfolio piece. Participants receive copies of Ellen Lupton’s latest books from Cooper Hewitt, Design Is Storytelling and The Senses.

This class is created for designers and students with a grasp of the basics and a desire to flex (or loosen up) their typographic muscles. We will be working in Adobe InDesign and/or Illustrator; a recent version (CS4 or later) of one or both applications is required.

Required Materials

  • A laptop with Adobe InDesign and/or Illustrator installed
  • A notebook and sketching materials
  • A reliable internet connection

Students MUST enroll 5 business days prior to the course start date. Registration for this workshop will open September 5, 2018. Early bird special: the registration fee will be waved until Friday, September 14th. The final day to register is Oct. 5th., students enrolling after this date will pay a $15 late fee.

Course Code: 156889

Instructor(s): Ellen Lupton

  • Founded by inventor, industrialist and philanthropist Peter Cooper in 1859, The Cooper Union for the Advancement of Science and Art offers education in art, architecture and engineering, as well as courses in the humanities and social sciences.

  • “My feelings, my desires, my hopes, embrace humanity throughout the world,” Peter Cooper proclaimed in a speech in 1853. He looked forward to a time when, “knowledge shall cover the earth as waters cover the great deep.”

  • From its beginnings, Cooper Union was a unique institution, dedicated to founder Peter Cooper's proposition that education is the key not only to personal prosperity but to civic virtue and harmony.

  • Peter Cooper wanted his graduates to acquire the technical mastery and entrepreneurial skills, enrich their intellects and spark their creativity, and develop a sense of social justice that would translate into action.