The use of freely written letterforms is a sure-fire way to add charm and appeal to logotypes and wordmarks. The friendly tone and alluring rhythm of casual scripts—such as handwriting, signatures, and the like—add a personal touch to any variety of visual communication.
This workshop will provide an introduction to freehand lettering, with an emphasis on its use in branding, advertising, and editorial design. Practical skill-building drawing exercises —highlighting assorted writing tools and techniques— will guide participants as they transform pen-written studies into hand-lettered wordmarks.
Workshop presentations, demonstrations and materials will examine the fundamentals that contribute to the successful creation of hand-made letterforms. Individual one-on-one critiques will provide further guidance as students acquire a practical foundation for producing and implementing freehand lettering in various design contexts.
Meets Saturday and Sunday: 10:00 a.m. - 5:00 p.m.
- No.2 pencils (conventional or mechanical)
- pencil sharpener, if applicable
- pad of tracing paper, at least 8.5" x 11"
- 12" ruler
- Sharpie® Fine and Extra Fine marker
- adhesive tape for posting sketches
- Additional items will be supplied for an extra materials fee of $10, payable to the instructor at the beginning of the workshop.
Please note that although participants may choose to focus on the manual exercises introduced during this workshop, comprehensive vector-drawing instruction will be covered. With that in mind, students are encouraged to bring a laptop with a licensed copy of Adobe Illustrator installed.
Students MUST enroll 5 business days prior to the course start date. Registration will start on Thursday, January 3rd.
Course Code: 1340196
Instructor(s): Ken Barber