Emily Lessard

Adjunct Instructor

Emily Lessard is an award-winning Creative Director focused on creating compelling work that is responsive to content and audience. She is currently the Chief Creative Officer of Bellweather, a creative and marketing agency for ambitious clients.

Prior to Bellweather, Emily was the Senior Vice President of Creative at NYC & Company, the advertising and marketing agency for New York City. She led the award-winning rebrand for NYC & Company across all channels—from look and feel, to voice and imagery—in advertising, digital, and print. She also provided the creative strategy for all campaigns, including the creation of the enormously popular “See Your City” brand, Welcome campaigns at NYC airports, as well as the Taylor Swift Global Welcome Ambassador partnership.

Prior to NYC & Company, Emily was the Design Director for the Aperture Foundation. During her time there she led a multi-channel rebrand that touched on every aspect of the organization. This included a new logo, brand guidelines, and a complete website relaunch. She also designed over a dozen books and exhibitions, built the publication "The PhotoBook Review," oversaw the redesign of "Aperture" magazine, and the design of over 50 photobooks.

Her work has received accolades from Adobe, AdWeek, the AIGA, the Art Directors Club, Communication Arts, Creative Review, Fast Company, How Design, It's Nice That, The New York Times, Skift, and Print Magazine.
She teaches at Cooper Union in New York City, and lives with her husband and daughter in Brooklyn.

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  • Founded by inventor, industrialist and philanthropist Peter Cooper in 1859, The Cooper Union for the Advancement of Science and Art offers education in art, architecture and engineering, as well as courses in the humanities and social sciences.

  • “My feelings, my desires, my hopes, embrace humanity throughout the world,” Peter Cooper proclaimed in a speech in 1853. He looked forward to a time when, “knowledge shall cover the earth as waters cover the great deep.”

  • From its beginnings, Cooper Union was a unique institution, dedicated to founder Peter Cooper's proposition that education is the key not only to personal prosperity but to civic virtue and harmony.

  • Peter Cooper wanted his graduates to acquire the technical mastery and entrepreneurial skills, enrich their intellects and spark their creativity, and develop a sense of social justice that would translate into action.