Hand-Lettered Logotypes

Hand-Lettered Logotypes Class New York

Hand-Lettered Logotypes Course

Registration Status: This course is no longer being offered

Session Dates: November 11, 2017 - November 12, 2017

Cost: $440.00

A logotype is the face of a brand’s image. And, unlike off-the-shelf fonts, custom lettering allows for the creation of truly unique identities for people, products and companies. During this two-day workshop, students will acquire skills to design and apply effective word-based marks for personal and professional use.

With the help of step-by-step drawing exercises, participants will explore and expand on various letter styles as they learn methods for generating a variety of viable logo options. Additional presentations and drawing demonstrations will illustrate how to further modify the structure and layout of letterforms in order to create compelling wordmarks that are as functional as they are attractive. Practical concerns such as proofing, production, and implementation will also be covered.

Meets: Saturday, Sunday 10:00 am. -05:00 pm.

Required Materials

  • No.2 pencils (conventional or mechanical)
  • pencil sharpener (if applicable)
  • erasers (conventional and kneaded)
  • pad of tracing paper (9″×12″ pad is recommended)
  • pad of quadrille 4×4 grid/graph paper (9″×12″ pad, 4 squares per inch is recommended)
  • 12 inch ruler
  • Sharpie® Fine and Extra Fine markers
  • white-out correction fluid pen
  • adhesive tape (for posting sketches)

Please note that this workshop will focus on conventional drawing techniques intended to underscore principles fundamental to custom logotype design. Although workshop participants will not be using vector drawing software, a brief presentation on digitization will be given.


Students MUST enroll 5 business days prior to the course start date, The final day to register is Oct. 5th., students enrolling after this date will pay a $15 late fee.

Course Code: $149964

Instructor(s): Ken Barber

  • Founded by inventor, industrialist and philanthropist Peter Cooper in 1859, The Cooper Union for the Advancement of Science and Art offers education in art, architecture and engineering, as well as courses in the humanities and social sciences.

  • “My feelings, my desires, my hopes, embrace humanity throughout the world,” Peter Cooper proclaimed in a speech in 1853. He looked forward to a time when, “knowledge shall cover the earth as waters cover the great deep.”

  • From its beginnings, Cooper Union was a unique institution, dedicated to founder Peter Cooper's proposition that education is the key not only to personal prosperity but to civic virtue and harmony.

  • Peter Cooper wanted his graduates to acquire the technical mastery and entrepreneurial skills, enrich their intellects and spark their creativity, and develop a sense of social justice that would translate into action.