Branding with Type Workshop

Ellen Lupton Branding with Type Workshop

Branding with Type Workshop

Registration Status: This course is no longer being offered

Session Dates: March 10, 2018 - March 11, 2018

Cost: $440.00

Explore the fundamentals of typographic styling and layout while drawing inspiration from spectacular pieces from the collection of Cooper Union’s Herb Lubalin Study Center. During the workshop, you will develop a branding system for a fictional product or organization. Building outward from a core typographic mark, you will create a palette of elements and apply your system to diverse content. The end result is an 8-page “standards manual” inspired by modern masterworks of corporate identity. This intensive, hands-on workshop will challenge you to build your skills, from choosing and combining type to crafting a typographic hierarchy and building a grid.

This class is created for designers and students with a grasp of the basics and a desire to flex their typographic muscles. We will be working in Adobe InDesign, so a recent version (CS4 or later) of the application is required. The course builds on Ellen Lupton’s best-selling book Thinking with Type (2010) and her new book Design Is Storytelling (2017).

Meets Saturday and Sunday: 10:00 a.m. - 5:00 p.m.

Required Materials

  • A laptop running Adobe CS4 or greate

Students MUST enroll 5 business days prior to the course start date, The final day to register is Feb. 2nd., students enrolling after this date will pay a $15 late fee.

Course Code: 156889

Instructor(s): Ellen Lupton

  • Founded by inventor, industrialist and philanthropist Peter Cooper in 1859, The Cooper Union for the Advancement of Science and Art offers education in art, architecture and engineering, as well as courses in the humanities and social sciences.

  • “My feelings, my desires, my hopes, embrace humanity throughout the world,” Peter Cooper proclaimed in a speech in 1853. He looked forward to a time when, “knowledge shall cover the earth as waters cover the great deep.”

  • From its beginnings, Cooper Union was a unique institution, dedicated to founder Peter Cooper's proposition that education is the key not only to personal prosperity but to civic virtue and harmony.

  • Peter Cooper wanted his graduates to acquire the technical mastery and entrepreneurial skills, enrich their intellects and spark their creativity, and develop a sense of social justice that would translate into action.